Clever Marketing 101

There are many things that I love about living here in Lakewood OH. The artsy feel, the community garden spaces, the big city atmosphere in a small city, and all the independently owned shops and restaurants. One of my favourite is Melt Bar & Grilled, who just came up with the most genius promotion.

Let me start by telling you about Melt. It is a very cool place that serves sandwich varieties of the basic grilled cheese. It is famous here in NE Ohio and attracts people from all over the country. Their awesome creations have been featured on the Food Network, and there is going to be another feature in January 2010.

Now, this is the genius that is Melt.... whoever is their marketing director should be handed a raise. They just announced that if you get a tattoo of their basic logo, any size, anywhere, you get 25% off your entire order FOR LIFE!! Holy Cow!!
And here is the best part: get the tattoo at Voodoo Monkey Tattoo and you will get $25 off the tattoo!! Love it!

So know I am actually debating on whether I want to get a tattoo of a sandwich and crossbones... or if I can convince Klint to get one instead!
Absolute genius!